Self help group formation & trainings

The empowerment of women is crucial for the development of the country. Women empowerment is a process in which women challenge the existing norms and culture, to effectively promote their well-being. The Indian Constitution grants equality to women in all aspects. In this regard, the year 2001 was celebrated as the year of Women Empowerment.
The concept of self help groups (SHGs) introduced by the Ministry of Rural Development has taken its roots in nook and corner of the rural areas and in the semi-urban and urban areas, which help improve the living standards.
In India SHG represents a unique approach to financial intermediation .The approach combines access to low cost financial services with a process of self-management and development for the women who are SHG members. They are formed and supported usually by the NGOs and government agencies.
Therefore for the holistic empowerment of the woman to happen, social economic and political aspects impacting a woman’s life must converge effectively.
Hence, self help group is defined as a small economically homogeneous group of 15 or 20 rural poor voluntarily coming together to save small amounts regularly, deposited in a common fund to meet member emergency needs, to provide collateral-free loans decided by the group, discussions, social engagement, and economic engagement with one another.
We at ARADHYA provide 360-degree services encompassing Rural Marketing, Digital Marketing, Brand & marketing consulting services for brands to help them in reaching out to rural areas and connecting with their potential customers and partners. 
Therefore through our secondary research we aimed at enlightening the core areas, challenges, expertise, etc. for few of the many SHG groups spread all over India in some or the other corner. Our endeavor is to tap these talented and resourceful women leading business so as to promote them and help cooperatives, private and public players in the market to identify & amplify their potential partners.